The Right Tenants. The Right Start.
With local insight, targeted marketing and a focus on customer experience, Redwing delivers effective lettings strategies for Build to Rent, affordable housing and mixed-tenure developments.
Occupancy Without Compromise
Securing the right tenants is about more than filling homes.
Whether you’re delivering a Build to Rent scheme, affordable housing development or mixed-tenure community, successful lettings require the right strategy, the right marketing and the right customer experience from day one.
At Redwing, we combine local market expertise, targeted marketing and a customer-first approach to help developments achieve occupancy, minimise void periods and create positive resident experiences.
98.9% pre-completion let rate on recent developments
A Seamless Customer Journey
At Redwing, lettings isn’t just a transaction, it’s the start of a lasting relationship.
We offer a fully managed, insight-led lettings service that’s fast, efficient and built around your brand. From marketing and viewings to onboarding, compliance and renewals, every step is managed in-house, creating a consistent experience for both our clients and their customers.
With over 60 years of property expertise, we know how to secure the right tenants, reduce void loss and protect long-term asset value.
Bringing Developments to Life
Successful developments need momentum from the start.
Working alongside our consultancy, sales and marketing teams, we help create awareness before launch, generate interest, build waiting lists and secure early reservations where possible.
Our lettings service supports:
- Development launches
- Build to Rent schemes
- Single-Family Housing
- Affordable Rent
- Rent to Buy
- Mixed-tenure developments
Whether we’re supporting a single phase or an entire development programme, we tailor our approach to suit your objectives.
How We Support Clients
Generating awareness early and building interest before homes become available.
Creating demand that helps reduce voids and accelerate occupancy.
Making sure homes are matched with suitable customers through thorough referencing and affordability checks.
Providing a responsive, professional and supportive service from first enquiry through to move-in and beyond.
Handling the detail so your team doesn’t need to.
Rent to Buy Expertise
Rent to Buy requires a different approach to traditional lettings.
Our experienced team understands the customer journey, eligibility requirements and communication required to support customers who are working towards homeownership.
From marketing and customer qualification through to tenancy management, we help providers create positive outcomes for both customers and developments.
Lettings in Action
See how we’ve helped developers, housing associations and registered providers achieve strong occupancy rates, reduce void loss and deliver exceptional customer experiences.
Let's Talk
Whether you’re launching a new development, bringing homes to market or looking for support with sales, lettings or management, we’d love to discuss how we can help.