Marketing That Moves People
From branding and launch campaigns to lead generation and customer communications, Redwing’s in-house marketing team creates targeted strategies that turn awareness into action and help developments succeed.
Turn Interest Into Action
A development can only succeed if the right people know about it.
From branding and launch campaigns to lead generation and customer communications, our in-house marketing team helps bring developments to life and turn interest into action.
Whether you’re launching a city-centre apartment scheme, Shared Ownership development, Build to Rent community or suburban family development, we’ll create a marketing approach designed around your audience, location and commercial objectives.
No Two Developments Are the Same
Every development has its own story to tell.
The size of the scheme, location, tenure mix, customer profile and sales targets all influence the type of marketing that’s likely to be successful.
That’s why we don’t offer a one-size-fits-all approach.
Some developments need a full launch campaign with branding, CGI artwork, digital advertising and PR support.
Others simply need targeted communications and lead generation activity.
We’ll work with you to understand what will have the biggest impact and recommend the right level of support.
How We Support Developments
Development Branding
Creating distinctive identities that help developments stand out and connect with the right audience.
Launch Campaigns
Generating awareness and building momentum before homes become available.
Lead Generation
Using targeted digital marketing, advertising and customer engagement to create a pipeline of qualified enquiries.
Customer Communications
Creating brochures, welcome packs, home user guides and marketing materials that support the customer journey from first enquiry through to move-in.
Campaign Reporting
Tracking performance and providing insight to help optimise activity as developments progress.
Marketing Built Around Results
Great marketing isn’t measured by how it looks.
It’s measured by what it delivers.
Whether that’s generating off-plan reservations, building waiting lists, reducing voids or increasing awareness of a development, every campaign should support a clear objective.
Our approach combines creativity with commercial thinking, helping developments attract the right customers and convert interest into action.
From Launch to Occupation
Marketing isn’t just about the launch phase.
We work alongside our sales, lettings and property management teams to create a consistent customer experience throughout the lifecycle of a development.
That means the same team supporting awareness, reservations, move-ins and long-term customer communications, helping create stronger results for both our partners and their customers.
Marketing in Action
See how we’ve helped developers, housing associations and registered providers create awareness, generate enquiries and achieve successful outcomes across Liverpool and the North West.
Let's Talk
Whether you’re launching a new development, bringing homes to market or looking for support with sales, lettings or management, we’d love to discuss how we can help.